Last month erento released the updated Category page design as the first step to improving usability and giving erento a fresh new look. Today we are pleased to announce the release of our redesigned Item page. Why not take a look?
Here is a quick overview…
Over the years internet users have become accustomed to surfing photos and as a result product images on the net have increased in size. Following this trend we have increased the size of our item images by over 70% to a size of 520 x 390 pixels, so now you can really showcase your items! We have also removed the pop-up display of the picture gallery and replaced it with an easy to use in-screen version: simply roll your mouse over a thumbnail to see the larger view.
Tip: check the product images you have previously uploaded to ensure that they look good at this bigger size. Many older images are too small and do not display well. We recommend uploading high quality images with a width of 600 pixels.
More focus on your contact details
No matter which tab a visitor selects, your contact details are clearly and permanently on display.
More focus on your locations
For Hire Partners with multiple locations: we have added the location selector above your contract details so that customers can easily select the branch closest to them. When a new location is selected, any location based information such as contact details and pricing will update also.
Prominent title and price
The price of your hire item is one of the most important elements on the page. To give it more prominence we increased it’s size and moved it to the top of the page. This new size and placement will make for easier reading on small devices such as smartphones and tablet PCs.
Big, bold buttons
After nine years we say goodbye to our red buttons and replace them with our new friendly orange version. As you can see, the ‘Show phone number’ and ‘Send a non-binding enquiry’ buttons are four times bigger than the old version, making them impossible to miss!
Clearer description text
With the old design both the ‘short description’ and ‘main description’ were displayed, which often led to a double-up of information. From today, you can show a different description on the Category page than you do on your Item page. We have also removed the ‘more’ link so that all of your description is visible in one view.
Tip: it’s still important that you provide a short description as it’s your chance to score in the search ranking. It’s better to give your customers a quick summary of your item than repeat the title.
Bigger calendar, easier planning
Under the ‘Pricing‘ tab visitors will find a six month calendar that displays seasonal pricing (if available). This new layout means fewer clicks for customers to fix their desired date. Seasons are distinguished by bold colour coding to better convey price variations.
Tip: you can create up to four different seasons per season calendar. This functionality can be quickly activated by the erento Service Team at no added charge. For more than four seasons we recommend that you upload your items via the Service Team or request a connection to our API. If interested, please contact us at firstname.lastname@example.org
If you have Maps activated, site visitors can now see them in large format (with zoom options) under the ‘Hire Company Details’ tab. Also shown here are your fax number, website link and opening hours.
Those who have booked a Photo Gallery now have a page dedicated to these images so that customers can see all images in one view.
Do you have any feedback?
If you have any questions about the our new Item page simply send us an email to email@example.com or call us on 0044 207 193 3137