Following a competition of six architecture firms, BMW selected the design of the British firm Serie for its pavilion at the Olympics and Paralympics 2012 in London. Not only is the concept a significant and very eye-catching architectural addition to the Olympic Park, but it also reflects the company’s commitment to sustainability.
BMW’s pavillion will be built above the Waterworks River between the Olympic Stadium and the Aquatics Centre and has a floor space of 800 squaremeters. Water will be used to cool the building and will be returned back to the river via a “water curtain” feature. BMW will use steel with high recycled content and minimize the use of carbon-intensive materials.
The top floor will be formed out of nine individual pavillions, housing BMW’s latest vehicle innovations. The ground floor is planned to host information about BMW’s vision for sustainable mobilty and to support the British Olympic and Paralympic athletes. BMW expects 8,000 visitors. The Olympics start on the 29th August 2012.
source and image: BMW Group