Do you offer your hire items at multiple branches? Would you like to know which items perform best at which branch? No problem. Now you can filter your statistics by location. Furthermore you will be able to create a CSV export of your statistics.
As per today, when you view your erento statistics by ‘All locations’ you will see the total conversions (searches, enquiries, calls, etc.) for each item. If you then filter your statistics by a specific location, you will be able to see your conversions for when a potential customer has entered:
1. an item and location in the search bar at the top of the page
2. a keyword and then performed an area search
3. a keyword and then selected a location on the item detail page
For an action to be tracked, the location must be entered before the conversion is made so that the conversion can be assigned to the specific location. For example, a visitor searches erento for a “Motorhome in London” and visits the item page, resulting in a click on the ‘view phone number’ button. We then count this click as a conversion for their London branch.
Alternatively, if the visitor searches for an item without specifying a location, clicks on the ‘view phone number’ and only then selects ‘London’ in the ‘calculate cost’ box, the conversion cannot be assigned to this location. The conversion however will still be counted in the ‘all locations’ statistics total.
We will begin tracking conversions by location on the launch 24th. Unfortunately we cannot provide numbers before this date.