July 27, 2011 - Make your items stand out! Photo Galleries (for extra images) and Item Highlighting are now flexible, so they can be added to any item in your account.
Following flexible Top Positions, we have made other additional features flexible as well. What this means is you can now freely switch the Photo Galleries and Item Highlighting from item to item, whenever you want.
Photo Galleries
Uploading the standard three images per item may not give you the opportunity to display your items to full effect. By using a Photo Gallery you can add those all important extra images, for example; your product in use, or the current condition it is in. Displaying your item from multiple perspectives not only allows your potential customers to visualize it themselves, but they can also confirm that it applies to all their needs, thus increasing your enquiry and success rate.
The first three images you upload to an item will be automatically visible on the site, but you can upload a further 18 images which will also become visible if you enable a Photo Gallery for the item. If you already have this feature enabled on your account, you will see a link for it in your ‘My erento’ account. If not, then simply contact your Account Manager or the erento Support Team to set it up.
Item Highlighting
Immediately catch the eye of your potential customers! Item Highlighting allows your items to really stand out on the listing and search result pages by colour highlighting them against the standard white background. Testing has shown that this increases the number of visitors who click on your item and view your contact details. You will also see a link for this feature in your ‘My erento’ account if you already have it set up.
In order to allow for this flexibility we have had to change the way rates are calculated for the Item Highlighting.
Previously it was charged at 25p per item, per day on each location the item is listed in (approx £7.50 per location, per month). Now, for your convenience, there is a fixed rate of £7.50 per month, regardless of the number of locations your item is listed in!
